Paws Off The Table

Local dog treats business, Paws Off The Table, provides healthy homemade treats to the Las Vegas community’s pets and beyond. 

Natasha Woodruff , founder and owner of Paws Off The Table, spoke of what separates her from other treat-makers and shared how the shutdown affected her business.

Paws Off The Table offers handmade hand-decorated treats made with 100% human-grade, locally sourced ingredients, proudly stating that even pet parents themselves can “eat these treats too.”

“Our dog treats are not your average treat; we cater to dogs with sensitive stomachs and allergies,” Woodruff said. “All our treats have health benefits to ensure a long healthy life for our fur friends.”

More people fostered and adopted dogs from local shelters, walked and hiked with their dogs, and taught them new tricks. That’s why Woodruff said, “it’s essential that our customers had the treats they needed during this time.” 

Earn “Paw Points” by signing up and from purchases, sharing posts on social media, and other interactions. People can then use those points to get discounts on future orders. 

Woodruff shared that they also have a Valentine’s Day cookie available to order for the holiday.”

All Vegas residents get free delivery and a free seasonal cookie with all orders over $40.

Impacts of the Pandemic

In responding to the pandemic, Paws Off The Table adapted in a couple of ways. 

“We revamped our marketing plan to now focus heavily on online [and] we revamped our website,” Woodruff said. “We increased our spending on social media campaigns to now reach our customers online and emphasize online ordering.” 

Woodruff stated that despite canceling some in-person events, she found ways to continue engaging with her customers and made sure they “had access to delicious dog treats.”

“This pandemic has been the most important and scariest thing that’s happened to [us] in our short journey,” Woodruff said. “As a small business owner, I had to be fast-moving and find new ways to connect with my customers [and] make sure [they] understood [we were] taking the pandemic seriously, and we were doing our part to ensure the safety of our community.”

“I stepped out of my comfort zone and took to Facebook and Instagram Live to showcase our business and the delicious work that was taking place,” she said. “We leaned on our partners and friends at [the] Virtual Market In The Alley and Virtual First Friday.”

Speaking personally, she shared that the pandemic forced her to grow professionally and personally. 

She quoted a poem by Leslie Dwight. It states, “2020 isn’t canceled yet – it is the year so uncomfortable, so painful, so scary, so raw – that it finally forces us to grow.”

Woodruff wanted to focus on spreading positivity in the community, saying it’s been covered by “a dark cloud of fear.” She wants to “do everything possible to bring sunshine and joy through our treats.”

Working from home during the pandemic, more people ultimately are spending more time with their pets. The need for positive reinforcement thus remained important for pet-parents, and perhaps more important than ever. 

Putting Off Plans for Now

While Paws Off The Table adapted easily to the pandemic, the business postponed their mobile dog treat truck’s rollout, ‘Paws On Wheels.’

“At this time, we have pushed the opening date to Spring 2021,” Woodruff said. Once launched, Paws On Wheels will drive to area dog parks, offering treats to the dogs playing at the park. She mentioned in our previous podcast that she will provide dog-friendly ice cream in addition to treats. Essentially making it a doggy-ice cream truck.

Woodruff shared over the last couple of months she observed many businesses having to shut down or alter their operations. 

“The community really stepped up and focused their spending on small businesses [impacted by the pandemic,” Woodruff said. “The small business community stuck together by sending words of encouragement and promoting each other.”

“My heart is heavy with love that the community took me in and showed so much love,” she said. “That’s what true community is about, sticking together during uncertainty.” 

Keeping the Ball Rolling

With Nevada being in phase two of the reopening process, Paws Off The Table has returned to doing some of their pop-up activations at local farmers’ markets. “Stop by and give us a bark,” Woodruff said. 

Find Paws Off the Table at the following farmers market locations, days, and times: 

• Wednesdays at Bruce Trent Park Farmers Market (2 pm-8 pm)
• Thursdays at Skye Canyon Farmers Market (2 pm-7 pm)
• Fridays at Henderson Pavilion Farmers Market (9 am-2 pm)
• Sunday at Southern Highlands Farmers Market (9 am-2 pm) 

To shop and support Paws Off The Table, Woodruff said, “All dog lovers, dog parents, and fur friends – please visit our website and order our delicious dog treats.”

Enter the discount code ‘TogetherStrong’ at checkout, and get 20% off your order for reading this article. 

Support Paws off the Table and order some dog treats at https://pawsoffthetable.com/. Follow them on Facebook, Instagram, and Twitter.